Online - Technical Specifications

Deadlines:
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance.

All material should be sent to: linda.van.wely@fdmediagroep.nl 
Changes & Cancellations:
Dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement.
 
Client will be billed the full amount for any cancellations that are communicated less than 1 month prior to start date of placement.
Advertisements Newsletter:
Leaderboard
 
Horizontal format that either sits at the top or at the bottom of email.
Initial Dimensions (WxH in pixels)
Max Expanded Dimensions
File Type
Max Initial File Load Size
Subsequent Max Polite File Load Size
728 x 90
N/A
GIF, JPG, PNG, 3rd party ad tag (no Javascript)
199 kB
N/A
Advertorial 
 
Format that sits in the lower third of email. There are 2 layout options:
 
  1. You can do the layout in-house. In this case, please provide a (static) image of W730 x H350 (pixels) as well as a link. Your advertorial will be loaded into the newsletter as an image. 
     
  2. Pensioen Pro can handle the layout for you. In this case, please provide us with text, title, link and image seperately. Please adhere to the specifications according to the table below. There is room to place 1 image in the advertorial. You can either place your logo or an image (possible to superimpose your logo on the image) of your choosing.
Title
Text
Logo or Image (WxH in pixels)
File Type Logo
File Type Image
We suggest to keep this short
60 words
800 x 450 is the size of the area which can be used for either a logo or an image
EPS, AI (vector format preferred), GIF, JPG, PNG
GIF, JPG, PNG, EPS, AI
Advertisements Website:
Leaderboard
 
Horizontal format that sits in the top position of the page. 2 sizes available.
Initial Dimensions (WxH in pixels)
1024 x 122 or 728 x 90 
File Type
JPG, PNG, 3rd party code, animated GIF, HTML5*
Max Initial File Load Size
199 kB
Max Animation Frame Rate
24 fps 
Max Animation Length
30 sec 
Max Looping
3 
Audio
Playing audio in display ads without a click from the user is not allowed.
Clickout URL
When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
* See HTML5 specifications below
Billboard
 
Horizontal format that sits in the top position of the page. Larger format than leaderboard. 2 sizes available.
Initial Dimensions (WxH in pixels)
1024 x 250 or 970 x 250
File Type
JPG, PNG, 3rd party code, animated GIF, HTML5*
Max Initial File Load Size
199 kB
Max Animation Frame Rate
24 fps 
Max Animation Length
30 sec 
Max Looping
3 
Audio
Playing audio in display ads without a click from the user is not allowed.
Clickout URL
When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
* See HTML5 specifications below
Halfpage
 
Half page unit format, filmstrip. Large vertical double medium rectangle format that sits in the first position in the right hand column.
Initial Dimensions (WxH in pixels)
300 x 600
File Type
JPG, PNG, 3rd party code, animated GIF, HTML5*
Max Initial File Load Size
199 kB
Max Animation Frame Rate
24 fps 
Max Animation Length
30 sec 
Max Looping
3 
Audio
Playing audio in display ads without a click from the user is not allowed.
Clickout URL
When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
* See HTML5 specifications below
Rectangle
 
Medium rectangle format that sits in the body of the articles as well as at the bottom of the right hand column.
Initial Dimensions (WxH in pixels)
300 x 250
File Type
JPG, PNG, 3rd party code, animated GIF, HTML5*
Max Initial File Load Size
199 kB
Max Animation Frame Rate
24 fps 
Max Animation Length
30 sec 
Max Looping
3 
Audio
Playing audio in display ads without a click from the user is not allowed.
Clickout URL
When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
* See HTML5 specifications below
Roadblock
 
A combination of Leaderboard/Billboard and Halfpage/Rectangle. 
Initial Dimensions (WxH in pixels)
Leaderboard: 1024 x 122 or 728 x 90
Billboard: 1024 x 250 or 970 x 250
+
Rectangle: 300 x 250
Halfpage: 300 x 600
File Type
JPG, PNG, 3rd party code, animated GIF, HTML5*
Max Initial File Load Size
199 kB
Max Animation Frame Rate
24 fps 
Max Animation Length
30 sec 
Max Looping
3 
Audio
Playing audio in display ads without a click from the user is not allowed.
Clickout URL
When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
* See HTML5 specifications below
Home Page Advertorial
 
Same format as an article on the homepage. Sits in the body of the articles.
 
There is room to place 1 image in the advertorial. You can either place your logo or an image (possible to superimpose your logo on the image) of your choosing. Pensioen Pro does the layout for this advertisement.
Title
Text
Logo or Image (WxH in pixels)
File Type Logo
File Type Image
We suggest to keep this short
60 words
600 x 600 is the size of the area which can be used for either a logo or an image
EPS, AI (vector format preferred), GIF, JPG, PNG
JPG, PNG, EPS, AI
In Article Video 
 
Situated at the bottom of the home page.
Ratio
16:9
File Type
Mp4 of either 720p or 1080p
Video Length
Approx. 30 seconds, max. 1 minute. Attn: try to keep the file size as small as possible.
Max Initial File Load Size
199 kB
Max Animation Frame Rate
24 fps 
Max Animation Length
30 sec 
Max Looping
3 
Audio
Playing audio in display ads without a click from the user is not allowed.
Clickout URL
When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
HTML5 Summary:
  • HTML5 must be sent as a ZIP file 
  • Only valid way to send HTML5 is via WeTransfer to linda.van.wely@fdmediagroep.nl, because HTML5 attachments that contain Javascript are blocked from our email server. 
  • All codes must be SSL compliant (use https, NOT http)
  • Already implement the clickout URL in the HTML5 file
  • IMPORTANT: Implement the Google guidelines accurately for all advertisements. HTML5 ads will not function if guidelines not implemented exactly. 
  • Google guidelines: https://support.google.com/dfp_premium/answer/7046799?hl=en
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