Online
Dutch pension fund executives and institutional investors rely on Pensioen Pro’s daily newsletter and website https://pensioenpro.nl/ as their go-to source for the latest industry news, interesting opinions and independent reporting.
Frequency:
- Daily newsletter (week days)
- Weekly ‘Best of the Week’ newsletter (every Thursday)
Reach:
- +12,000 newsletter subscribers
- 18,000 unique users/month
- 91,000 page views/month
- 2 pages per session
Analysis User Data:
Newsletter:
Please find below user data for the 3 Pensioen Pro newsletters. More detailed data available upon request.
Total Open Rate |
CTR |
|
Daily Newsletter |
70.02% |
7.90% |
Weekly 'Best of the Week' |
58.34% |
5.12% |
Website:
Please find below general statistics on our website. More in depth data pertaining to the traffic to our website or to specific ad positions is available upon request.
Sessions per user |
Users (avg month) |
Pageviews (avg month) |
Pages per Session |
|---|---|---|---|
3.39 |
17.988 |
91.410 |
2.06 |
Advertising - Newsletter:
Advertisements in our newsletters are sold per day based on availability.
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement.
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl
Leaderboard
Horizontal format that either sits at the top or at the bottom of email.
Frequency |
Rate
|
|---|---|
1 email
|
€ 200
|
> 20 days, bulk discount on request* |
on request |
* Multiple days non-consecutive
Advertorial
Format that sits in the lower third of email. You can do the layout for this advertisement option in-house, or provide Pensioen Pro with text and title so we can do the layout for you.
Frecuency
|
Rate
|
|---|---|
1 email
|
€ 750
|
> 20 days, bulk discount on request* |
on request |
* Multiple days non-consecutive
Advertising - Website:
Advertisements on our website are sold based on cost per 1,000 impressions (cpm) depending on availability.
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement.
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl
Audience Extension Pensioen Pro
Pensioen Pro offers acces to a unique audience of institutional investors and other professionals in the pensions sector. We can now target this audience on other online platforms. This is known as 'Audience Extension'.
What does this mean for you as an advertiser?
Your ads are also hosted on other, relevant websites that are visited by our target audience. We create a 'brand safe' environment for you, which guarantees you're only targeting a Pensioen Pro professional on whitelisted, trustworthy websites, including a 'brand safety net' based on the chosen websites' content.
Our advertisers can now employ Audience Extension to supplement their existing Pensioen Pro online campaigns. The advantage of this is that you can increase your reach at a reduced CPM rate of 50% as compared to a campaign that only makes use of Pensioen Pro's inventory.
Leaderboard
Horizontal format that sits in the top position of the page. 2 sizes available.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
1024 x 122 or 728 x 90
|
€ 100 cpm
|
Billboard
Horizontal format that sits in the top position of the page, which is larger than the leaderboard. 2 sizes available.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
1024 x 250 or 970 x 250
|
€ 110 cpm
|
Home Page Advertorial
Has the same format as the articles hosted on the home page. Includes title, image and text body. Sit in the body of the articles on the home page.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
600 x 600 for image; 60 words text; title |
€ 150 cpm |
Halfpage
Half page unit format, filmstrip. Large vertical double medium rectangle format that sits in the first position in the right hand column.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
300 x 600
|
€ 120 cpm
|
Rectangle
Medium rectangle format that sits in the body of the articles as well as at the bottom of the right hand column.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
300 x 250
|
€ 80 cpm
|
In Article Video
Situated at the bottom of the page.
Ratio
|
Length
|
Rate
|
|---|---|---|
16:9
|
Approx. 30sec, max. 1min
|
€ 120 cpm
|
Roadblock
A combination of Leaderboard/Billboard and Halfpage/Rectangle.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
Leaderboard: 1024 x 122 or 728 x 90
Billboard: 1024 x 250 or 970 x 250
+
Rectangle: 300 x 250
Halfpage: 300 x 600
|
€ 170 cpm
|
